Trade Anvil
Forge · Local SEO

Be the contractor who shows up in the map pack.

Most emergency jobs start with a search and end at one of the top three map results. We get your Google Business Profile in shape, keep recent reviews coming in, and build a real page for every town and service you want to be found for.

How it works

What actually moves you up the map

Google ranks local results on relevance, distance, and prominence. Distance is fixed. The other two are the work.

01

Fix the profile first

Categories, services, service area, hours, and photos of your own crew and trucks. Most contractor profiles are half filled in and picked the wrong primary category years ago.

02

Keep reviews arriving

A steady trickle of recent reviews outweighs a pile of old ones. Requests go out once the job is closed, while the customer still remembers the tech's name.

03

Build a page per town and per service

One page listing twelve cities ranks for none of them. Each town gets a page with real local detail, and each service gets its own, so there is something for Google to rank.

04

Make the citations agree

Name, address, and phone identical everywhere they appear. A stale suite number or an old tracking line quietly costs you.

05

Report on calls, not rankings

Ranking screenshots do not pay anybody. You see profile calls, direction requests, and which pages brought in leads that booked.

On your stack

How it connects to the rest of your engine

  • Review requests fire off completed jobs in your CRM, so they go out same-day and never to a customer you had a problem with.
  • Calls from your profile run through the same tracking and missed-call handling as everything else, so a busy line does not turn into a lost job.
  • Form fills on the town pages land in your normal pipeline with the source attached.
  • You own the profile, the pages, and the reviews. If we part ways, they stay yours.
  • This one compounds. Profile work shows up in weeks. Ranking a town page takes months.

Questions

The things owners actually ask.

How long until I see anything?
Profile fixes and review volume move first, inside weeks. Ranking a town page is a months-long job. Anyone promising page one by next month is selling you something else.
Do I need a page for every city I serve?
Only the ones you want work in and can service well. Ten real pages beat forty thin ones, and thin duplicate pages work against you.
I have some bad reviews. Now what?
You answer them in public and bury them under recent good ones. A profile with a couple of one-stars and a hundred recent fours reads more honest than a spotless five anyway.
Is this the same as running Google Ads?
No. Ads stop the day you stop paying. This is the free listing sitting next to them, where a large share of local calls come from.

See where you rank in the towns you actually serve.

A free 15-minute audit checks your profile against the competitors in your map pack and shows which towns you are close enough to win.

Get your free audit