Privacy
Privacy Policy
Effective August 6, 2026
Trade Anvil LLC("TradeAnvil", "we", "us") builds follow-up automation for contractors. This policy explains what personal information we collect through tradeanvil.ai and our application, why we collect it, who we share it with, and the choices you have. It applies to our marketing site, our product, and the email and text messages we send.
1. Information we collect
Information you give us directly. When you submit the audit request form, we collect your name, work email, company name, and optionally your phone number, trade, crew size, and whatever you write in the message field. If you create an account we also collect your login credentials and role.
Text message opt-in. The audit request form has one optional checkbox for text messages. It is unchecked by default, and it is the only place on this site where you can opt in to receive text messages from us.
Consent records. If you agree to receive text messages, we record that you agreed, the exact wording you agreed to, the date and time, your IP address, and your browser user agent. We keep this specifically so we can prove consent was given, which mobile carriers require us to be able to do.
Information from your CRM. If you connect a CRM such as GoHighLevel, ServiceTitan, Jobber, or JobNimbus, we access the contact records, estimates, appointments, and call and message history needed to run the automations you asked us to run. This data stays yours. We act on your instructions with it.
Information collected automatically. Our host records standard server log data on every request: IP address, browser type and version, the page requested, and the referring page. We use it to keep the site working and to investigate abuse. Section 4 covers what runs in your browser.
Calls and recordings. If you speak with our team by phone, the call may be recorded and transcribed for training and quality purposes. Where the law requires notice or consent for recording, you will be told at the start of the call.
2. How we use information
We use personal information to:
- Respond to your audit request and schedule the call.
- Provide, operate, and support the product you signed up for.
- Send transactional messages such as appointment confirmations and reminders.
- Bill you and keep financial records.
- Improve our service, including reviewing call recordings and transcripts internally.
- Meet legal, tax, and carrier compliance obligations.
We do not sell personal information, and we do not rent or trade it to data brokers.
3. Text messages
We only send text messages to people who asked for them. The single place you can opt in is the checkbox on our audit request form, which is unchecked by default and never required. You can submit the form, book an audit, and become a customer without ever checking it. Consent to receive texts is not a condition of purchase. Giving us a phone number on the form without checking the box does not sign you up for text messages.
If you opt in, the messages you receive are about audit scheduling, appointment reminders, and follow-up on the audit you requested. We do not send promotional or marketing text messages. Message frequency may vary. Message and data rates may apply. Messages are sent from (435) 327-1462.
You must be at least 18 years of age to consent to receive text messages from us.
Reply STOP to any message to opt out. Reply HELP for help, or email support@tradeanvil.ai. Opting out of texts does not remove you as a customer and does not stop transactional email.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Our messaging provider processes your number in order to deliver the message you asked for. That is delivery of the service you opted into, not sharing for anyone else's marketing.
The full terms of the text message program, including who can opt in and what happens after you reply STOP, are in section 4 of our Terms of Service.
4. Cookies and browser storage
We use Google Analytics 4. None of it loads until you accept in the cookie banner. Decline and the tags are never loaded, so no analytics or advertising cookie is set at all.
You can change your mind at any time through the Cookie settings link in the footer. The full list of cookies, what each one is for, and how long it lasts is in our Cookie Policy.
Signed-in app. If you log in to the TradeAnvil application we set cookies that are strictly necessary to keep you signed in and to remember your role. They are not used for advertising and there is no way to turn them off and stay logged in.
You can block or delete cookies in your browser settings. Blocking the strictly necessary ones will sign you out of the application.
5. Who we share information with
We share personal information with the service providers below, only to the extent each one needs it to do its job for us. Each is bound by contract to protect it and to use it only on our instructions.
Supabase
Database and authentication. Stores your account, your leads, and the records described above.
Vercel
Website and application hosting. Processes request metadata such as IP address and user agent.
GoHighLevel
CRM, calling, and messaging. Sends the text messages you consent to and stores the related conversation history.
Stripe
Payment processing for paid plans. Stripe receives billing details directly. We do not store full card numbers.
Resend
Transactional email, including the notification generated when you submit a form.
If you accept cookies, these companies also receive information about your visit. Nothing goes to them if you decline.
Google Analytics 4
Google. Counts visits and tells us which pages and campaigns bring in business.
We may also disclose information when the law requires it, to enforce our agreements, or to protect the rights and safety of our users. If TradeAnvil is acquired or merged, information may transfer as part of that transaction, and this policy will continue to apply until you are notified otherwise.
6. How long we keep it
We keep lead and account records for as long as you have a relationship with us and for up to three years afterward, so we can answer questions about past work. Consent records are kept for at least four years after the consent ends, because carrier and regulatory audits look back that far. Billing records are kept as long as tax law requires. Call recordings and transcripts are kept for up to two years.
If you reply STOP we keep a record that you opted out. That record is how we make sure you are not messaged again, so it survives a deletion request for the number itself.
You can ask us to delete your information sooner. See your rights below.
7. Your choices and rights
You can ask us to give you a copy of the personal information we hold about you, correct it, or delete it. You can opt out of marketing email through the unsubscribe link, and out of texts by replying STOP.
Depending on where you live you may have additional rights, including the right to know what we collect, the right to delete, the right to correct, and the right not to be discriminated against for exercising them.
We do not sell or share personal information for cross-context behavioral advertising.
To make a request, email legal@tradeanvil.ai. We will verify your identity before acting and will respond within the time the law allows.
8. Security
We use encryption in transit, access controls, and role-based permissions, and we limit staff access to what each person needs. No system is perfectly secure, so we cannot promise absolute security. If a breach affects your information, we will notify you as required by law.
9. Children
TradeAnvil is a tool for businesses and is not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.
10. Changes to this policy
If we change this policy we will update the effective date at the top. Material changes will be announced by email or in the product before they take effect. Consent records already captured keep the wording that was shown at the time, so a later edit here does not rewrite what you agreed to.
11. Contact us
Questions about this policy or about your information go to legal@tradeanvil.ai. You can also read our Terms of Service.
Trade Anvil LLC
398 N 300 W
Cedar City, UT 84721