The cheapest jobs you book this month are already in your CRM.
You have hundreds of past customers and dead leads sitting in your database. We work through them in waves, in your voice, and bring back the ones with a job waiting. No ad spend, no new leads to buy.
How it works
How we work an old list without burning it
A list you have not touched in two years is fragile. Blast all of it at once and you collect spam complaints and opt-outs. We go in waves and read the response before we scale.
01
Clean and segment
We pull the list from your CRM and sort it by what those people actually did with you: past customers, quoted-never-booked, dead leads, lapsed service plans. Each group gets a different message. Bad numbers and prior opt-outs come out first.
02
Start with a small wave
The first send goes to a few hundred contacts, not the whole list. We watch reply rate, opt-outs, and complaints before anything else goes out.
03
Give each group a reason to answer
The maintenance they are due for, the quote they never acted on, the season about to hit. Short, in your name, easy to reply to.
04
Replies reach your team warm
Anyone who answers gets a real conversation and a slot on the calendar. Your team sees the whole history, so nobody has to open with "what did we do for you last time?"
05
Scale what pulls, retire what does not
The wave that works gets sent wider. The one that does not gets rewritten or killed. Every contact we touch stays tagged so nobody gets hit twice.
On your stack
How it plugs into your CRM
- We read your contact list where it already lives. No export, no spreadsheet handoff, no second database to keep current.
- Every send, reply, and opt-out writes back as CRM activity, so the record stays complete whether the campaign or a tech touched it last.
- Suppression is enforced across the board: open jobs, live estimates, anyone opted out, anyone already in another sequence.
- Consent and quiet hours are handled per state, and reactivation follows the same rules as any other outbound.
- Booked work lands in your normal pipeline instead of a campaign silo, so attribution stays honest.
Questions
The things owners actually ask.
- I have not emailed this list in three years. Is that a problem?
- It is the main risk, which is why we start small and watch complaints. A cold list worked in waves recovers. A cold list blasted once gets your number flagged.
- Will this annoy my customers?
- Not when the reason to reach out is real. Someone five years past a tune-up is glad to be reminded. That is why we segment before we write anything.
- How big does my list need to be?
- A few hundred names is enough to run a first wave and learn something. Below that, your money does more good on capture.
- What if they reply after hours?
- The reply gets answered and the job details captured either way. Booking happens then, or your team picks it up first thing with the whole thread in front of them.
Find out what your old list is worth.
A free 15-minute audit counts the contacts sitting in your CRM, sorts them by how likely they are to buy again, and puts a number on a reactivation wave.
Get your free audit