From Manual Texts to $450k Pipeline in 60 Days
Zenic Industries is a roofing, gutter, and siding company in Southern Utah run by Landon and David Covington. Elevation built a specialized website and automated lead system that took them from relying on manual follow ups to having a completely automated client intake process. They used to spend their evenings sorting through scattered texts from potential clients, and our technology completely eliminated that bottleneck so they could focus entirely on their construction work.
The Problem
Landon and David originally came to Elevation asking for a simple website update to show off their recent projects. They assumed a better looking portfolio would naturally convince more people to hire them. Elevation analyzed their daily operations and identified that their actual issue was lead leakage. High value prospects in their local market were trying to hire them but moving on to competitors because it took too long to get a response while the Zenic team was busy nailing shingles on job sites. They needed an automated intake and response system that could handle the initial conversation and scheduling without human intervention. Elevation built exactly that, solving their immediate response delays while also filtering out people who did not meet their project minimums.
What We Built
The follow-up layer we wired up.
Automated Intake and Filtering
New project inquiries go straight into a centralized dashboard that automatically removes invalid requests. Landon and David only spend time talking to qualified prospects.
Targeted Local Search
An optimized website captures high intent search traffic for roofing, siding, and gutters across the Southern Utah market instead of relying solely on word of mouth.
Instant Lead Engagement
Automated text and email sequences reply to new leads immediately. This stops potential clients from calling competitors while the Zenic team is busy nailing shingles on active job sites.
High-Trust Portfolio Design
A clean website layout highlights their craftsmanship and large project capabilities. This builds immediate credibility and educates the buyer before the first conversation even happens.
The Difference
Before
Scattered Communication
Managing project inquiries meant dealing with a messy mix of text messages, social media direct messages, and voicemails on personal phones.
Repetitive Manual Explanations
Landon and David spent hours every night answering the exact same basic questions about their build process.
Invisible to Local Search
They had a very basic digital footprint that completely ignored local search traffic and relying entirely on word of mouth.
Time Wasted on Unqualified Leads
The team constantly took calls from people with a $2,000 budget who wanted massive home additions.
After
Centralized Communication Hub
All new requests funnel directly into a single dashboard with automated text replies to guarantee immediate engagement.
Educational Client Automation
Automated email sequences educate prospects on their methods and pricing structures before a phone call ever happens.
Dominating Southern Utah Search
An optimized website captures high intent local search queries for roofing, siding, and gutter services across Southern Utah.
Automated Lead Filtering and Qualification
Custom intake forms automatically filter out unqualified leads based on specific criteria so they only talk to serious buyers.
“Got our website up quickly so potential clients could contact us and we don't wonder about missed opportunities.”
Landon & David, Zenic Industries
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